Eating well shouldn’t be a part-time job.
VitalPlate started as the tool its founder needed for himself — when his own health turned every meal into a calculation.
I’m Paul Wade — a principal software engineer and architect, and a serial founder. I’ve shipped platforms across very different worlds: IronOS for gym management, NeuralDiff for AI-powered frontend QA, and Storage Flow, which is quietly disrupting how self-storage gets managed.
Then my own health rewrote my priorities. Living with chronic kidney disease turned eating into a second job. Every meal became a calculation: how much sodium, how much potassium, and — the one nobody warns you about — how much phosphate is hiding in the additives. The advice was everywhere. Turning it into tonight’s dinner, every night, without slipping up, was exhausting.
I’m an engineer. I’m supposed to be good at systems. And I still found the daily load relentless — the label-reading, the second-guessing, the hours it quietly ate. The tools that understood my condition didn’t help me eat, and the tools that helped me eat had no idea what my kidneys needed.
So I built the one I wished existed: a system that knows your constraints, checks every meal against them, and quietly handles the planning and the shopping — so the safe choice is simply the easy one. VitalPlate is the tool I needed. I’m betting I’m not the only one.
— Paul
Paul Wade
Founder · Principal Engineer & Architect
What we believe
Safety first, always
When food meets medication and chronic conditions, “probably fine” isn’t good enough. We design for the moment something is wrong — and we flag it.
Your data is yours
Your health profile exists to protect you, not to be sold. We collect what the checks need and nothing more.
Calm over clever
Eating well is already heavy enough. We’d rather remove a decision than add a dashboard.
Honest by default
We’re in beta. We won’t fake reviews, invent stats, or promise things we haven’t built yet.